QR Code Marketing

May 30, 2010 11:10 pm

Click "graph" to the right to see all the details

Do you think QR Code Marketing has potential. Check out the global trending in the graph to he left. It’s a steady climb. But what are QR codes?

Wikipedia answers this question. Here is their definition:

“A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most current Japanese mobile phones can read this code with their camera.”

The demographic most interested in QR Codes have the ability, right now, to start using them…….in their pockets. Cellphones are the defacto mobile solution for deciphering these information packed codes and everyone has a cellphone, right? Well, that’s the demographic. Cellphones use the camera to “scan” the QR codes and an application downloaded to the phone decodes it. We’ve list a few of the applications at the bottom of this post. Once you download the application to your phone then find something to scan. We’ll make it easy for you. Scan this:Below is an example of what a Sprint Store in Kingsport, Tennessee is doing to promote their store and add to the buzz behind their products. Store reps are handing out QR flyers encoded with their store’s information with every smartphone sale. On it is the QR code above and if you don’t already know, it opens a browser on the cellphone and takes you to the store’s Facebook Fan page.