Facebook Takes Aim
Facebook appears to have drawn a bead on Google’s wallet. Google’s soft spot sits center-mast, screaming, “Advertise here! Advertise here!”, and Facebook appears to be taking a shot at it. Facebook recently added an analytic component to monitor page “Likes”.
This from Mashable:
“Facebook has released a refreshed Insights dashboard that provides deeper analytics on user demographics, “Likes,” shares and reshares. The dashboard is designed for page owners, publishers using the new social plugins and application developers.”
Google Fan Boys and Webmasters will recognize the similarities in a Google product called Google Analytics. Did you see that coming?
What about this one, an Amazon/Facebook partnership? You trust your friends, right? Facebook and Amazon hope that you do and they also hope that you’d make purchases based on their recommendations.
This from PCMag:
“Facebook and Amazon are teaming up to provide Amazon shoppers with purchase recommendations based on Facebook preferences.”
Google understands that consumers are more likely to take a friend’s advice over that of an ad. I believe that irks Google. Facebook is this massive ecosystem that Google can’t index and now they’ve taken away a one of the biggest reasons people search Google; the products. Last year Mashable reported that people spend three times the amount of time on Facebook than they do on Google. Why would people venture off, especially now, they can buy stuff through Amazon’s integration. That’s taking a lot of eyes of Google’s ads.
Listen to Leo Laporte’s take on Facebook’s strides into Google territory in this short clip from This Week in Google, episode 56. Leave us some comments about the clip. This Week In Google-Episode 56 You might want to turn your volume down a click or two.
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