RSS Feed for Clever Marketing Clever Marketing

Kindle app for Android via QR code

June 30, 2010 7:52 pm

Amazon has launched a Kindle app for the Android platforms to satisfy the consumer’s lust for Amazon’s combustible ebook reader. This isn’t the story for me; this is a matter of keeping up with the Jones. Now, what caught my eye was the delivery method that Amazon was implementing. Check the image out below from their Affiliate newsletter.

That funny looking checker box is a QR code

Do you see the checker box icon in the middle of the pic? That’s a QR code, which is a 2 dimensional barcode. Amazon, Facebook, Google, and many others have begun using them to encode data. In Amazon’s case above, they’ve embed the download link for their Kindle app into this black and white graphic barcode. A compatible phone needs only to point their camera at the code and snap a picture. This “scans” the code and directs the phone’s browser to the embedded link. Does your phone have a barcode scanner? No? Find out more about QR codes and barcode scanners here. In the mean time, if you have an Android based phone then click the link to pull up the actual code. Try it out.

QR coding has just begun to hit the mainstream. How will small business take advantage of QR coding and the exploding tech savvy status quo? Do do you have a smart phone? If you do and you have downloaded a barcode reader, then these parting words are for you:

Comment on Kindle app for Android via QR code

Tags:
- QR code marketing,
- QR codes

Promote your website via SSID

June 23, 2010 4:03 pm

Do you want your site url to be one of the first ones people see at Starbucks when they fire up their Mac and Mocha? Have a MiFi mobile hotspot, or does your computer broadcast its name via Bluetooth? Broadcast your url by naming your mobile hotspot SSID or computer whatever url you want to promote. Anyone within range will see your site’s url when they are searching for wireless access. For example name your computer or MiFi mydomain.com and see it populate when a network search is conducted. You are sure to attract eyeball time at all the hip and happening joints that provide Wi-Fi access.

Want to go to the next level? Virgin Mobile just announced a prepaid Mi-Fi. The MiFi line of mobile hotspots has become an affordable option to the wireless aircards that have been the staple of mobility over the last few years. Now, for a small fee you can purchase one, then surreptitiously, install it near a location of high mobile traffic; Starbucks, a downtown cafe, the trunk of your car, etc. It’s prepaid so no contract of course, but you can do this with post paid as well. It just seems to make sense going prepaid. I’d love to hear your ideas and thoughts. How can I build on this concept? Let me know in the comments.

Posted via email from The PARAMOBILE’s posterous

Novatel MiFi 2200 Personal HotSpot

The Novatel MiFi 2200 Personal HotSpot for Sprint connects your laptop to the Sprint mobile broadband network, and creates an instant HotSpot, which can support up to five Wi-Fi enabled devices (Computers, gaming devices, digital photo frames, and more) in a 10 meter radius. The connection management software automatically installs and connects to the best available network for the selected mode. The on-board power and service status LED indicators display battery and connection information. Plug the MiFi into mains power using the included wall charger, or unplug the MiFi for up to 4 Hours of continual usage on a single charge. The lightweight, compact MiFi is small enough to fit in a shirt pocket, but is a powerful, mobile solution for any internet access challenge by connecting multiple devices to Sprint mobile broadband over Wi-Fi.

Novatel MiFi 2200 Intelligent Mobile Hotspot

The Novatel MiFi 2200 Intelligent Mobile Hotspot for Verizon Wireless connects your laptop to the nation’s largest 3G network, and creates an instant HotSpot, which can support up to five WiFi-enabled devices (Computers, gaming devices, digital photo frames, and more) in a 30 foot radius. The VZAccess Manager, connection management software, automatically installs and connects to the best available network for the selected mode. The on-board power and service status LED indicators display battery and connection information. Connect a computer to the MiFi (USB cable included), and the computer will power it. Or, unplug the MiFi for up to 4 Hours of continual usage on a single charge. The lightweight, compact MiFi is small enough to fit in a shirt pocket, but is a powerful, mobile solution for any internet access challenge by connecting multiple devices to Verizon Wireless mobile broadband over WiFi.

Comment on Promote your website via SSID

Tags:
- hotspot,
- Mifi,
- ssid,
- website promotion

QR Code Marketing

May 30, 2010 11:10 pm

Click "graph" to the right to see all the details

Do you think QR Code Marketing has potential. Check out the global trending in the graph to he left. It’s a steady climb. But what are QR codes?

Wikipedia answers this question. Here is their definition:

“A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most current Japanese mobile phones can read this code with their camera.”

The demographic most interested in QR Codes have the ability, right now, to start using them…….in their pockets. Cellphones are the defacto mobile solution for deciphering these information packed codes and everyone has a cellphone, right? Well, that’s the demographic. Cellphones use the camera to “scan” the QR codes and an application downloaded to the phone decodes it. We’ve list a few of the applications at the bottom of this post. Once you download the application to your phone then find something to scan. We’ll make it easy for you. Scan this:Below is an example of what a Sprint Store in Kingsport, Tennessee is doing to promote their store and add to the buzz behind their products. Store reps are handing out QR flyers encoded with their store’s information with every smartphone sale. On it is the QR code above and if you don’t already know, it opens a browser on the cellphone and takes you to the store’s Facebook Fan page.